Why do builders prefer buydowns over lowering the price?

A recorded price reduction lowers the comparable sales for every remaining home in the community. A financing incentive does not show up the same way. Protecting comps is worth enough to builders that they will spend more on a buydown than they would cut from the price.

Full breakdown: Builder Rate Buydown vs. Price Reduction in Utah: Which Is Actually Better? · Utah Builder Incentives Explained

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